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Best Sales Year Ever for Award-Winning Ford Fusion

Article Date: Thu, December 29, 2011

Latest News

Ford Fusion Sales 2006 - 2011
  • As Ford prepares an all-new Fusion for reveal next month, the current model continues to sell at a record pace, pleasing customers and dealers alike
  • Since its introduction as a 2006 model, Fusion sales have risen steadily – making it Ford’s best-selling car for 2011
  • The freshened 2010 model introduced Ford’s first hybrid electric car, leading to Fusion Hybrid being named the 2010 North American Car of the Year
  • Fusion’s high quality and safety make it the J.D. Power Most Dependable Midsize Car and Insurance Institute for Highway Safety’s Top Safety Pick
DEARBORN, Mich., Dec. 28, 2011 – In five short years since introduction, Fusion sales are expected to reach 240,000 by year-end, making 2011 its best-selling year ever and Fusion Ford’s best-selling car. 
“Since launching in the 2006 model year, Fusion has reinforced Ford’s commitment to the midsize sedan market,” said Samantha Hoyt, Fusion marketing manager. “Recognized as a Best Buy every year since launch, Fusion is a key contributor to Ford’s car renaissance.”
Since its first full year of sales in 2006 through 2010, the Ford Fusion has expanded share of the midsize segment by 5.2 percentage points. In 2006, Fusion had sales of 142,502 and 6.7 percent of segment share. By 2010, Fusion sales had risen to 219,219 for an 11.9 percent share, representing an increase in sales of 54 percent over that period. By comparison, Toyota Camry experienced a 27 percent decline while Honda Accord sales saw a 20 percent drop.
Fusion has continued to accelerate, achieving record sales levels for 13 out of the last 14 months through November, reaching sales of 226,445. December sales are expected to increase this streak to 14 months. In October, Fusion sales eclipsed the 200,000-units sold milestone for the second year in a row. To see a graphic illustration of Fusion sales success, follow this link:
Recognized by automotive and consumer media for quality and dependability, Fusion has been a success for drivers and dealers. Fusion’s trophy case includes:
  • Most Reliable Family Car –from independent reliability and owner satisfaction survey data
  • Most Dependable Midsize Car – J.D. Power and Associates
  • Motor Trend’s 2010 Car of the Year – a highly coveted industry accolade
  • 2010 North American Car of the Year – awarded by a jury of top automotive journalists
“In addition to being a sales superstar, Fusion has been incredibly successful in attracting new customers to the Ford showroom,” said Hoyt. “Fusion is our top conquest vehicle, as 40 percent of Fusion buyers are new to the Ford brand.”
A key to Fusion’s success has been offering features consumers want to keep them connected and safe. The majority of Fusions sold are highly equipped models. Specifically:
  • 84 percent of Fusion models are sold with SYNC®, Ford’s award-winning voice-controlled communications and entertainment system
  • 20 percent of Fusion models are sold with Blind Spot Information System (BLIS®)
  • 44 percent of Fusion models are sold with a reverse sensing system
  • 20 percent of Fusions are sold with a rear view camera system
Fusion has also been a linchpin in Ford’s eastern and western regional sales success, both markets that traditionally prefer imported midsize sedans. Fusion’s share has increased from 4.5 percent in 2007 to 8.2 percent in 2011 in the east, while in the west it has increased from 4.3 percent to 7.3 percent over the same period.
The 2012 Ford Fusion is offered in both gas and Hybrid versions with available all-wheel drive for confidence in any driving situation.
Ford will reveal an all-new Fusion model during the North American International Auto Show in January.
For more information on the 2012 Ford Fusion, please visit:
Source: Ford Media

The Sokal Media Group
Advertising Agency Raleigh Charlotte NC

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