Weekly episodes will launch on multiple distribution platforms to show highlights from each adventure. Additionally, short-form vignettes will promote the show and drive consumers to the deeper online/mobile platform. Each day, followers can tune into the live-streaming feed that allows them to become participants and impact the outcome of the program through a series of interactive challenges.
Each team will have its own personal content creator selected from blogging networks. This person will be embedded with Escape Routes and capture exclusive behind-the-scenes content that will be distributed through his or her social graph as well as other earned and owned platforms.
For six weeks, teams will be in front of the camera, battling it out for cash and prizes. Think you’ve got the driving chops, killer instincts and spirited enthusiasm needed to not only compete but to win? Bring it! Apply online at escaperoutes.com or head over in person to one of the following casting calls (details are at escaperoutes.com):
December 17: Dallas and Boston
January 7: Seattle and Miami
January 14: San Francisco and Atlanta
At escaperoutes.com you can also check out video of the kind of adventures you can expect from Escape Routes.
Ford has teamed up with Emmy-winning reality producers for Escape Routes, and it’s expected to be even bigger and more through-the-roof than last year’s wildly popular online competition series, Ford Focus Rally America!
Visit ford.com to learn more about the 2013 Ford Escape.
Source: Ford Social
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