Ford Dominates Motorist Choice Awards

Ford took home top honors in the recent 2011 IntelliChoice and AutoPacific Motorist Choice Awards. Ford and Lincoln brands won in a total of six categories.

Winners of the Motorist Choice Awards are based on responses from 72,000 surveys from owners who recently purchased a 2011 vehicle. AutoPacific uses the 48 questions on the survey to gauge owner satisfaction in its Vehicle Satisfaction Awards. Those findings are then paired with IntelliChoice’s Best Overall Value Award, which is based on cost of ownership figures. This combined data is used to create the Motorist Choice Awards.

“Each year, we appreciate the opportunity to partner with AutoPacific to perform this research and analysis,” said Tyler Schulze, vice president and general manager of IntelliChoice. “The Motorist Choice Award methodology is designed to help consumers identify vehicles that speak to their hearts and their wallets. The 2011 award winners all share a connection with buyers from both a satisfaction standpoint and overall value as compared to their peers. Based on this compelling combination, we are pleased to recommend these vehicles to consumers as a guide for good purchase decisions.”

Ford vehicles dominated four categories including Cargo Hauler, People Mover, and Road trip categories, which were all won by the Expedition. The Ford Fusion Hybrid won the Eco Friendly category.

“The Motorist Choice Awards are designed to assist consumers by using a categorization scheme other than traditional vehicle classes. Our research has shown that buyers often shop in more than one vehicle segment based on their needs and uses, rather than simply choosing a segment and then comparing models within it,” said George Peterson, president of AutoPacific. “Whether buyers are seeking a kid friendly, youthful, or fun to drive vehicle – we have a suggestion that will fit their budget and needs.”

Source: Ford in the News