youtube twitter facebook pinterest home Lincoln
SALES 877-705-9196
Parts • Service • Body (910) 795-1447
Map | Store Hours | Mobile Site 

Fast, easy and convenient! Just a few minutes! That is all it takes to get pre-approved.




 
Capital Ford of Wilmington
4222 Oleander Dr.
Wilmington NC 28403
DIRECTIONS

Service Center
5501 Market St.
Wilmington, NC 28405

Toll Free: 877-705-9196
Service: (910) 795-1447
Fax: (910) 799-5885







 Bookmark    Print    Email    Mobile

Ford Focus Sales on Pace to Double in February



Article Date: Tue, February 28, 2012

Latest News
  • Ford Focus sales expected to double in February, pushing through the 20,000 vehicle mark
  • February on track to be best sales month in more than a decade
  •  Share of high-end SEL and Titanium Focus models up to 26 percent

DEARBORN, Mich., Feb. 27, 2012 – Ford Focus sales are on pace to double in February, giving the stylish compact hatchback and sedan its best sales performance in more than a decade. 

“Fuel prices have been on the rise again, with customers once again moving to smaller vehicles,” said Erich Merkle, Ford sales analyst reporting manager. “We have a 40-mpg, fun-to-drive, well-equipped compact with more power than our competitors. The word is getting out on how efficient the new Focus really is.”
Ford Focus Sales on Pace to Double in February
 
 
February 2001 saw Focus sales pass through the 20,000 vehicle mark; overall car and truck sales that year numbered 17.2 million vehicles, making February 2012 Focus sales even more striking. Ford’s current sales guidance numbers for the overall market this year are estimated at 13.5 million to 14.5 million vehicles for total sales as a comparison. February 2011 Focus sales totaled 10,879.
 
“We now have strong inventory going into a higher gas price environment, allowing us to fully participate in this shift,” said Merkle. “Also, we’ve responded to customer demand for a five-speed manual transmission on the highest Titanium trim level.”
 
Customer demand for the Focus Titanium with five-speed manual transmission pushed Ford to offer that trim package and transmission as a new combination. Interestingly, demand for the manual transmission this year is running much higher than Ford’s expectations (4.5 percent expected vs. 6.7 percent actual). As more Titanium five-speeds enter dealer inventories, Ford expects demand for manuals to increase to nearly 10 percent of total Focus sales.
 
Since going on sale in March 2011 as a 2012 model, the new Ford Focus has been awarded several prestigious industry and consumer awards, including being named to Car and Driver’s 10 Best list, Automobile Magazine’sAll Stars and most recently Connected World magazine’s Connected Car of the Year 2012.
 
 
 
Source: Ford Media




 
The Sokal Media Group
Advertising Agency Raleigh Charlotte NC




NOTE: Price(s) include(s) all costs to be paid by a consumer, except for licensing costs, registration fees , $549 administrative fees and taxes. Vehicle inventory and promotional offers are updated frequently. Please note that all vehicles are subject to prior sale and promotional offers may be canceled without notice.

| Site Map | Contact Us | Legal Disclaimer | Privacy Policy | Mobile Site |
 
 
©2014, Capital Ford of Wilmington
4222 Oleander Dr., Wilmington, NC 28403
5501 Market Street, Wilmington, NC 28405
Main:: (910) 799-4060   Toll Free: 877-705-9196   Fax: (910) 799-5885
Follow Me on Pinterest