Ford Helps Schools Raise Money With General Mills

Every time a consumer purchases a Ford vehicle, orders a brochure, or watches a product video, they will be able to raise money for schools of their choice from Ford, thanks to the company’s new tie-up with General Mills’ Box Tops for Education (BTFE) program. Ford is the first automaker to partner with General Mills and its BTFE program. The Blue Oval hopes to generate at least $1 million in support for schools throughout the U.S. during this two-month program through box top redemptions.

“Since this company started, Ford has always looked for ways to support our country’s young people and their education,” said Jim Farley, group vice president, Ford Global Marketing. “We are delighted to be the first automotive company to partner with General Mills on Box Tops for Education because it provides us a unique way to reach and help students across the whole country.”

Car shoppers now have a unique ability to raise additional funds for local schools, regardless of whether they end up purchasing a Ford vehicle. Starting Oct. 3, interested participants can earn and collect Box Tops for their local school in three new ways. They can request a brochure from the official Ford/BTFE program website at FordDrivesBoxTops.com; watch product videos on the program website; or purchase a Ford vehicle at dealerships during October and November.

“The partnership with Ford is a major step for Box Tops for Education as we continue to offer new ways to activate the program beyond the packaged goods category,” said Mark Addicks, senior vice president and chief marketing officer for General Mills. “Ford’s involvement in the program will allow us to drive needed revenue for schools across the country in a very interactive way with one of America’s most storied brands.”

Source: Ford in the News