Ford Reports F-150 Ecoboost V-6 Truck Sales Hit 100,000 Mark

It seems as though Ford’s EcoBoost engines have not only boosted fuel-efficiency, but also sales, as the automaker is reporting that 100,000 full-size pickups with the V-6 EcoBoost engine have been sold this year. The efficient, powerful twin-turbo V-6 was one of the highlights that helped the F-150 win our 2012 Truck of the Year.

This may not come as a surprise to some, since Ford's first-quarter sales provided a pretty accurate forecast for this milestone. The first pickups with the Ecoboost went on sale in late February, and shortly after in April, it had already accounted for 35 percent of F-150 sales, with Ford predicting incoming orders would track even higher at 40 percent. Fast forward to October, and the automaker upped its sales forecast to a 45 percent take rate, with the 75,000 units sold through September being a good indication.

The 3.5-liter Ecoboost V-6 is rated at 365 hp and 420 lb-ft of torque, returning five more horsepower and 40 more lb-ft of torque than the equivalent 5.0-liter V-8 engine. The truck is also offered with conventional naturally-aspirated 3.7-liter V-6 as the base engine, but the high demand continues to center around the more powerful EcoBoost.  Keeping the momentum, Ford is aggressively rolling out other versions of the EcoBoost formula across its passenger cars and SUV lineup in both four and six-cylinder (and even three-cylinder) versions.

The 100,000 sales mark for the EcoBoost is significant, since the automaker had not seen V-6 pickups sell in such high numbers since 1985.

 

Source: Motor Trend