Ford Teams Up With CBS On “The Amazing Race”

Ford has teamed up with CBS once more to run “The Amazing Race” this fall. The reality TV series sends 11 teams on a global adventure where they trek across four continents, 20 cities, and 40,000 miles.

As a sponsor of the show, Ford’s top four models — Explorer, Fiesta, Focus and Mustang — will be prominently featured throughout the series. In the season premiere, which aired last night, all 11 teams jumped into a new Ford Explorer and drove to the Los Angeles International Airport before departing on the first leg of their trip to Taipei, Taiwan.

“As the exclusive automotive partner, we are proud to be providing vehicles that play a vital role in helping the contestants navigate and accomplish their near-impossible tasks,” said Crystal Worthem, Ford Brand Content and Alliance manager.

Other episodes will feature the Ford Fiesta, Focus and Mustang, as participants make their way across the global. Each team will also be competing for two new Ford Mustangs which will be given away to the first place winners of an upcoming leg. These lucky winners will even be able to customize their Mustangs on using Ford’s new Mustang Customizer website.

Check out the mental and physical challenges on the “The Amazing Race” every Sunday at 8 pm. Also, be sure to spot the Ford vehicles transporting contestants to their exotic destinations.

Source: Ford in the News