Top 10 Most Brand-Loyal Cars, 6 of which are Ford |
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Article Date: Tue, October 18, 2011
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Ford Fiesta
Though new for 2011, 63 percent of all subcompact Ford Fiestas were purchased by brand-loyal Ford owners in recent months. Since there was no previous-sized entry in the company's lineup prior to the Fiesta, we can assume all repeat buyers are downsizing from larger Ford models. |
Ford Fusion
Sixty-one percent of all recent Ford Fusion buyers remained loyal to the Ford brand. |
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Ford Flex
About 58 percent of Ford Flex buyers remained stalwart Ford owners during the second quarter of 2011, according to Experian Automotive. |
Ford Edge
The Ford Edge was another model with a high rate of brand loyalty – 58 percent of buyers in the second quarter of 2011 had previously owned another Ford model. |
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Ford Taurus
Arguably the most traditional passenger car from Ford is boasting 56 percent repeat business for the brand. |
Ford Focus
Redesigned and released as an early 2012 model, 54 percent of Ford Focus purchases were made by brand-loyal Ford buyers in the second quarter of 2011. |
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Source: Forbes Autos.Yahoo |
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