Quality Ford Vehicles & Service Near Goldsboro, NC

When you need a reliable new and used Ford dealer near Goldsboro, NC, look no further than Capital Ford of Wilmington. We are known for our healthy inventory of models, undeniable expertise, and welcoming atmosphere. As a local dealership, we prioritize our customers' satisfaction above all else.

Goldsboro serves as the county seat of Wayne County and is home to numerous green spaces, retail centers, and family-friendly third spaces. These include Stoney Creek Park, Berkeley Park, and nearby Debden Park. Goldsboro, NC, is an hour-and-a-half drive from Capital Ford of Wilmington – mostly on Interstate 40. Some worthwhile stops on the route include Holly Shelter Game Land, the UMO Arboretum, and multiple golf courses. Anyone who lives in or near Goldsboro, NC, understands the importance of having a reliable set of wheels in this expansive area that favors driving so much.

Capital Ford of Wilmington has you covered for new cars, trucks, and SUVs, and is always running incentives to help you save on your top choices. We are also a destination for tailored auto maintenance and repairs. For more information, please contact us or visit us at your earliest convenience.

A Vehicle for Every Lifestyle

See our full lineup of vehicles and find the one that best fits you.

Explore All New Inventory

Elevate Your Drive With Our New Ford Models Near Goldsboro, NC

What are you looking for in a Ford? Are you in the market for a sleek and reliable commuter with excellent fuel economy? A spacious SUV with a powerful engine? A hardworking work truck that can tackle heavy-duty hauls without breaking a sweat? Whatever it is you need, our sales team is here to help you find it in our brand-new inventory. Our showroom is frequently stocked with the latest models, trim levels, and colors, and we can walk you through accessory and package options for making your new car feel like home.

Save on Quality With Our Used Vehicles for Sale Near Goldsboro, NC

Capital Ford of Wilmington provides high-quality vehicles that are financially accessible for drivers in and near Goldsboro, NC, and beyond. One of the many ways we achieve this goal is by regularly supplying a wide-ranging, dynamic selection of used cars. Visit our pre-owned Ford dealer to browse gently used Fords and offerings from other trusted automakers. Our lot is a great place to save on used work trucks, sedans, and SUVs when shopping for your next reliable vehicle.

Dependable Ford Service Near Goldsboro, NC

The Capital Ford of Wilmington service center is a certified shop, led by factory-trained technicians who use automaker-approved tools and diagnostics for all services. Whether you need routine maintenance or a comprehensive repair, you're in excellent hands here at our service center.

Even if you drive another vehicle from a different brand, we hope you will stop by here at our shop. Capital Ford of Wilmington provides expert care for all makes and models. Book an appointment online or over the phone, or stop in as a walk-in today.

Shop a Wide Selection of Genuine Ford Parts Near Goldsboro, NC

As a part of our Ford certification, Capital Ford of Wilmington exclusively uses OEM parts in all our repairs and replacements. These components are stocked by our team members in the parts department and are also available for order, with pickup or delivery options at our store. To shop for genuine Ford parts, visit our website – we offer a comprehensive catalog that is searchable by model, model year, VIN, keyword, or part number. There is also a healthy selection of accessories, including all-weather floor mats and various first aid kits.

Our Appealing Ford Lease and Finance Packages Near Goldsboro, NC

As a local Ford dealer, we care deeply about connecting drivers with their dream cars – and we believe in making those cars as affordable as we can. In fact, if you choose a pre-owned vehicle, you'll benefit from our MVP used car pricing, an approach that ensures each used model is competitively priced and aligns with its current market value.

As you approach the financing process, our finance team can help you narrow your options, from the decision to value your trade or apply for a low-interest auto loan.

We'll See You at Our Goldsboro Ford Dealership

As a local Ford dealership, Ford Goldsboro proudly connects the community of drivers with one of the most iconic American auto brands available today. We have access to exclusive programs, such as the Ford Recognizes U initiative, which offers benefits for upstanding members of society, such as military members,¹ students,² first responders,³ and farmers.⁴

Make your first test-drive appointment or stop by our showroom to explore your favorite Ford. Goldsboro drivers flock to Capital Ford of Wilmington for very good reason – we hope you'll consider joining them!

¹Available on the purchase or lease of an eligible new 2024/2025/2026 model year Ford or Lincoln vehicle. Not available on Mustang® Dark HorseTM, Mustang GTD, F-150® Raptor®, Ranger® Raptor, Ford GT and Bronco® Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's or Lincoln Retailer's stock by 1/5/26. Limit of five purchase or leases per household during the program offer (PGM# 32518). Offer subject to dealer participation. May not be used/combined with any other Ford or Lincoln private offers. See an authorized Ford Dealer or Lincoln Retailer, or go to http://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32518). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.

²$750 Exclusive Cash Reward available on a purchase or a $500 Exclusive Cash Reward available on a lease of an eligible new 2024/2025/2026 model year Ford Bronco®, Bronco Sport, Escape®, Edge®, Mustang®, Mustang Mach-E®, Ranger®, Maverick®, F-150® or F-150 Lightning®. Not available on Mustang GTD, Mustang Dark HorseTM, Ford GT, Ranger Raptor® and F-150 Raptor. Vehicle eligibility may change at any time. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's stock by 1/5/26. Limit of five purchase or leases during the program offer (PGM# 32520). Offer subject to dealer participation. May not be used/combined with any other Ford private offer. See an authorized Ford Dealer or go to http://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32520). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.

³Available on the purchase or lease of an eligible new 2024/2025/2026 model year Ford or Lincoln vehicle. Not available on Mustang® Dark HorseTM, Mustang GTD, F-150® Raptor®, Ranger® Raptor, Ford GT and Bronco® Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's or Lincoln Retailer's stock by 1/5/26. Limit of five purchase or leases per household during the program offer (PGM# 32522). Offer subject to dealer participation. May not be used/combined with any other Ford or Lincoln private offers. See an authorized Ford Dealer or Lincoln Retailer, or go to http://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32522). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.

⁴Available on the purchase or lease of an eligible new 2024/2025/2026 model year Ford Maverick®, Ranger®, F-150®, Super Duty® or F-150 Lightning®. Not available on any other Ford or Lincoln vehicles, or F-150 Raptor®, F-150 Raptor RTM, Ranger Raptor or F-650® and F-750® Super Duty. Vehicle eligibility may change at any time. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's stock by 1/05/26. Limit of five purchases or leases per household during the program offer (PGM# 32524). Offer subject to dealer participation. May not be used/combined with most other Ford private offers. See an authorized Ford Dealer, or go to https://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32524). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

Price does not include licensing costs, registration fees or $899 dealer administration fee. Out-of-state buyers are responsible for taxes and registration fees in their home state.

Prices reflect all Ford incentives available to all purchasers. Additional incentives may be available for qualified buyers.

Vehicle inventory and offers are updated frequently but may be subject to prior sale or change without notice. Some vehicles may be in transit—please confirm availability with the dealer. We make every effort to ensure accurate listings but are not responsible for errors or omissions.

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*Deduction is available for eligible buyers who finance a new vehicle assembled in the U.S. Vehicle must be purchased for personal use. Lease vehicles and vehicles used for business or commercial use are not eligible. Deduction is available for tax years 2025 through 2028, for interest paid on new vehicles financed after December 31, 2024. Deduction begins to phase out for taxpayers with modified adjusted gross income over $100,000 ($200,000 for joint filers). The amount of your tax savings will depend on your individual tax circumstances. Please consult with your own tax or legal professional to determine your individual eligibility. This information does not constitute tax or legal advice. For additional information, go to https://www.irs.gov/newsroom/one-big-beautiful-bill-act-tax-deductions-for-working-americans-and-seniors

**Assembled in the USA with domestic and foreign parts.