2024 Ford F-150 Platinum



  • $59,888 MVP Price

  • MVP Price $59,888

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Vehicle Information

VIN: 1FTFW7L81RFB36909
Stock #: 55099A
Model Code: W7L
  • Body Style 4D SuperCrew
  • Exterior Color White Metallic
  • Interior Color Black
  • Mileage 33,927
  • Fuel Economy
    City/Highway 16/24 MPG
  • Engine 6 Cyl - 3.5 L
  • Transmission 10-Speed Automatic
  • Fuel Type Gasoline

Highlighted Features

Feature availability subject to final vehicle configuration. Please reference window sticker for more info.

Dealer Comments

At University Ford, located on Durham-Chapel Hill Boulevard in Durham, NC, we proudly offer one of the top selections of new Ford trucks, SUVs, and used cars for sale near Durham, Chapel Hill, Raleigh, and Cary, NC. If you're searching for a new Ford F-150, Super Duty, Explorer, Escape, Bronco, Ranger, or a high-quality pre-owned vehicle, University Ford is your destination for competitive pricing and high-demand inventory updated daily. Our dealership is recognized across platforms like Autotrader, CarGurus, and Google as a trusted source for best-priced Ford trucks and SUVs in North Carolina. Every vehicle listing is optimized with detailed descriptions, high-quality photos, and real-time availability making it easy for you to find exactly what you're looking for. At University Ford, we make it simple with transparent pricing, top trade-in values, and flexible financing options for all credit situations. Our experienced team is committed to delivering a fast, easy, and customer-first buying experience that keeps drivers coming back. Call us today at 919-682-9171 to check availability, confirm pricing, or schedule your test drive. Browse our full inventory now at www.universityford.com to view vehicle details, compare options, and secure your next vehicle before it's gone. Our most popular vehicles sell quickly. Click now or call to reserve yours today.
CALL 919-629-9844 OR STOP BY TODAY, ONLY AT UNIVERSITY FORD OF DURHAM!, WILL NOT LAST LONG!, HEATED AND COOLED SEATS **, PANORAMIC MOONROOF **, Twin Panel Moonroof.


CARFAX One-Owner.

Priced below KBB Fair Purchase Price!

Here at University Ford we offer Market Based Pricing. What that means for you: 1. Hassle-Free Experience 2. Faster Buying Process 3. Confidence in Not Overpaying and 4. We do the Research for you. Give us a call at 919-629-9844 to check availability.

Eligible Benefits

All Features

  • Navigation system: Connected Navigation
  • Equipment Group 702A High
  • FX4 Off-Road Package
  • 14 Speakers
  • AM/FM radio: SiriusXM with 360L
  • Radio data system
  • Air Conditioning
  • Automatic temperature control
  • Front dual zone A/C
  • Rear window defroster
  • Memory seat
  • Pedal memory
  • Power driver seat
  • Power steering
  • Power windows
  • Remote keyless entry
  • Steering wheel memory
  • Steering wheel mounted audio controls
  • Monotube Rear Shocks
  • Off-Road Tuned Front Shock Absorbers
  • Rock Crawl Mode
  • Traction control
  • 4-Wheel Disc Brakes
  • ABS brakes
  • Dual front impact airbags
  • Dual front side impact airbags
  • Emergency communication system: SYNC 4 911 Assist
  • Front anti-roll bar
  • Front wheel independent suspension
  • Low tire pressure warning
  • Occupant sensing airbag
  • Overhead airbag
  • Twin Panel Moonroof
  • Brake assist
  • Electronic Stability Control
  • Hill Descent Control
  • Auto High-beam Headlights
  • Delay-off headlights
  • Front fog lights
  • Fully automatic headlights
  • Panic alarm
  • Security system
  • Speed control
  • 4x4 FX4 Off-Road Bodyside Decal
  • Auto-dimming door mirrors
  • Bumpers: body-color
  • Heated door mirrors
  • LED Sideview Mirror Spotlights
  • Power door mirrors
  • Rear step bumper
  • Turn signal indicator mirrors
  • Wheel Well Liner
  • Adjustable pedals
  • Auto tilt-away steering wheel
  • Auto-dimming Rear-View mirror
  • Compass
  • Driver door bin
  • Driver vanity mirror
  • Front reading lights
  • Garage door transmitter
  • Heated steering wheel
  • Illuminated entry
  • Outside temperature display
  • Overhead console
  • Passenger vanity mirror
  • Rear reading lights
  • Rear seat center armrest
  • SYNC 4 w/Enhanced Voice Recognition
  • Tachometer
  • Telescoping steering wheel
  • Tilt steering wheel
  • Tray Style Floor Liner
  • Trip computer
  • Unique Multi-Contour Leather Bucket Seats
  • Voltmeter
  • Front Bucket Seats
  • Front Center Armrest
  • Heated front seats
  • Heated rear seats
  • Max Recline Driver & Passenger Seat
  • Power passenger seat
  • Split folding rear seat
  • Ventilated front seats
  • Passenger door bin
  • Alloy wheels
  • Wheels: 20" Painted Gloss Ebony Black
  • Rain sensing wipers
  • Variably intermittent wipers
  • CALL 919-629-9844 OR STOP BY TODAY
  • ONLY AT UNIVERSITY FORD OF DURHAM!
  • WILL NOT LAST LONG!
  • HEATED AND COOLED SEATS **
  • PANORAMIC MOONROOF **
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Price does not include licensing costs, registration fees or $899 dealer administration fee. Out-of-state buyers are responsible for taxes and registration fees in their home state. Prices reflect all Ford incentives available to all purchasers. Additional incentives may be available for qualified buyers. Vehicle inventory and offers are updated frequently but may be subject to prior sale or change without notice. Some vehicles may be in transit—please confirm availability with the dealer. We make every effort to ensure accurate listings but are not responsible for errors or omissions. CONSENT TO CONTACT By submitting your contact information, you agree to be contacted by phone regarding vehicle purchases or financing. Clicking "Submit" serves as your electronic signature. You may withdraw consent by submitting a written request to support@cfwilm.com